This post shares the importance of managing today's remote smart screens and digital signages.
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Digitalization of the modern world has transformed most of the industries (if not all of them) and have added much more benefits than they had in the past few decades. Advertisement industry is one such vastly changed industry, which has transformed from printed material to dynamic, digital displays that are much more customizable.
If you are an owner or a manager of an advertising company that has ad displays placed across the city/country, you might have come across one of more of the below issues at some point in your career.
When it comes to advertising that involves digital signage, many advertisement companies face a few common issues:
In this post, let’s talk about how WE can help YOU to manage your digital signage screens; remotely and securely.
Nowadays, digital banners and ad displays are much more common in both cities and buildings, due to their high customizability and lower-costs when compared to one-time use printed material. Therefore, advertisement companies are focusing more on digital sign boards rather than printed material. These signage screens usually consist of;
However, almost all of these deployments have one common issue: maintenance. Typically, these displays display ads and other video/still graphic information on a slide-show method and are usually stored offline within the local storage of those devices. Therefore, every so often, these pre-programmed graphics need to be updated as new advertisements are needed to be shown.
For example, self-service vending machines (kiosk) and ATM machines are usually programmed to display advertisements of various partner companies while the device is not being used by a customer. Since these machines can be placed country-wide, individual physical updating and monitoring of these machines is nearly impossible.
So far, most of the above mentioned companies use simple methods for updating the ad content on those devices such as replacing the video/image slideshow files whenever it is required by manually accessing the machine. Sometimes they use remote tools such as Teamviewer or Anydesk to remotely replace those files.
YES! You guessed it right, this is where Upswift steps in to ease your work. We introduce you to our Micro Update tool, a powerful feature of our dashboard which can be used to remotely update files and folders of your embedded Linux IoT devices such as digital signage, advertisement displays and all types of similar devices with a few clicks.
Through the micro update tool, you can;
We ensure that all the mentioned tasks are done through highly secured, encrypted connections which ensure the safety of your edge devices and information stored on them.